Identifying Competitive Advantages

Competitive Advantages

¡What is competitive advantage?

§A product or service that an organization’s customers place a greater value on than similar offerings from a competitor.

§Unfortunately, CA is temporary because competitors keep duplicate the strategy.

§Then, the company should start the new competitive advantage.

• Five Forces Models

¡Michael Porter’s Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment.

An organization within the supply chain

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• Porters 3 Gerneric Strategies

Generic Strategy Example

• Realationship between business process and value chain

Targeting Business Process

Supply Chain - a chain or series of processes that adds value to product & service for customer.

Add value to its products and services that support a profit margin for the firm.

Supply Chain Diagram